Digital Marketing Questions, Answered Honestly

Yes. While Serene Agency is headquartered in Delhi, our delivery model is remote-first and we serve businesses across India — Mumbai, Bangalore, Pune, Hyderabad, Chennai, Kolkata, Ahmedabad, Gurugram and tier-2 cities nationwide. Everything from discovery calls to launch happens online, so location is never a barrier.

Every project runs on a structured remote workflow: scheduled Google Meet calls for milestone reviews, WhatsApp or Slack for day-to-day coordination, shared Figma files for design approvals, and live staging links so you can preview progress in real time before launch.

Yes. We issue GST-compliant invoices and formal agreements with a clear scope of work (SOW) for registered businesses across all Indian states.

Every project includes 30 days of complimentary post-launch technical support. After that, you can continue with optional monthly website maintenance, SEO retainers, or paid ads management — whichever fits your growth stage.

SEO pricing varies because scope varies. A local business targeting three neighbourhoods needs far less work than a national ecommerce brand targeting hundreds of keywords. We price against a defined scope — pages, keywords, content volume and link building — so you know exactly what you're paying for rather than buying a one-size-fits-all retainer.

Cost depends on complexity, not page count. A clean business website with a handful of pages sits at our entry tier, while larger sites with custom functionality, ecommerce or integrations move up. Our pricing page lists real starting points with the deliverables included.

No. Packages are published openly with predefined deliverables, and ongoing services run month-to-month. If a service isn't earning its place in your budget, you can stop it without a penalty.

Yes. For multi-service engagements — website plus SEO plus ads, or ecommerce builds — we scope it together and give you a single custom quote with milestone-based billing.

Expect meaningful movement in 3–4 months and compounding results from month 6 onward. Technical fixes and on-page work can shift rankings within weeks, but competitive national keywords take longer because you're building authority against entrenched competitors. Anyone promising page one in 30 days is not being straight with you.

Local SEO targets customers in a specific area using your Google Business Profile, reviews, and neighbourhood citations — it's what puts you in the Google Maps '3-Pack'. National SEO targets broad keyword volume with content, technical health, and backlinks. Most growing Indian businesses need both, weighted toward whichever matches how customers actually search for them.

Yes, strictly. We build links through outreach, digital PR, supplier and partner listings, industry directories, and genuinely link-worthy content. We do not buy spammy link packages — tactics like that get sites penalised, which is a far more expensive problem than slow, honest link growth.

We work with existing websites regularly. A technical SEO audit identifies crawl errors, speed issues, indexing problems, and structural gaps, and we fix those in place. You don't need a rebuild to improve search performance unless the platform itself is the bottleneck.

Ongoing management covers profile setup and optimisation, correct category selection, weekly Google Posts, review generation and response, Q&A monitoring, photo uploads, and local citation building so your listing is treated as active and authoritative by Google.

We can diagnose the likely cause and guide you through the reinstatement process — which is usually tied to address, category, or guideline issues. We can't guarantee reinstatement because the final decision rests with Google, but we'll tell you honestly what we think your chances are before you commit. Our GMB troubleshooting guide covers the common causes.

The usual culprits are pending verification, an inaccurate or missing category, an incomplete profile, a service area that doesn't match where customers search, or a duplicate listing splitting your authority. All of these are fixable — our troubleshooting page walks through each one.

For most Indian small and mid-sized businesses, a workable starting point is a monthly ad spend that gives the campaign enough data to optimise — roughly ₹15,000–₹30,000 in media spend, separate from management fees. Below that, results are unpredictable simply because there isn't enough data to learn from.

Yes. Google Ads captures existing search demand — people already looking for what you sell — while Meta Ads create demand through Facebook and Instagram. Most of our clients run both, with budget split based on which channel returns better cost per acquisition for their specific business.

Every campaign ships with conversion tracking configured properly — form submissions, calls, WhatsApp clicks, purchases, whichever matter to your business. You get reporting on cost per lead or cost per acquisition, not clicks and impressions. If a campaign can't be measured, we set up the tracking before spending a rupee.